Swell is a solid healthcare reputation platform at $200–$400+/mo. ReviewEngine delivers AI response drafts, daily rank tracking, and missed call auto-text starting at $99/mo — with a done-for-you approach that saves your front desk hours each week.
Feature and pricing data sourced from Swell's published materials, G2, and Capterra as of May 2026.
| ReviewEngine | Swell | |
|---|---|---|
| Starting Price | $99/mo | $199–$400+/mo |
| Contract Required | ✓ Month-to-month, cancel anytime | ✗ Annual contracts on most plans |
| Setup Fee | ✓ $0 — live in 5 minutes | ― Varies; onboarding fees reported |
| AI Review Response Drafts | ✓ HIPAA-safe, healthcare-trained, all plans | ✗ No AI response drafting |
| HIPAA-Safe AI Responses | ✓ Never confirms patient identity in public replies | ✗ No AI responses available |
| SMS Review Requests | ✓ Included on Growth & Agency plans | ✓ Core feature — SMS + email campaigns |
| Local Rank Tracker | ✓ Daily rankings, 90-day trends, drop alerts | ✗ Not included |
| Missed Call Auto-Text | ✓ Auto-texts missed callers with booking link | ✗ Not included |
| Competitor Comparison | ✓ Side-by-side review stats vs local competitors | ✗ Not included |
| Monthly Reports | ✓ Auto-delivered to inbox | ― Dashboard-based reporting |
| Free Trial | ✓ 14 days, no credit card required | ― Demo required; limited trial availability |
| Two-Way Messaging | ✗ Not included (reviews-focused) | ✓ Webchat + SMS messaging included |
| Healthcare Specialization | ✓ Built for behavioral health & wellness | ✓ Healthcare-focused (dental, medical, wellness) |
Swell is a respectable competitor — but for practices that want more than review requests, the gaps matter.
Swell's core strength is sending review requests via SMS and email. It does that well. But once the reviews come in, you're on your own for responding. ReviewEngine includes AI-drafted responses on every plan — HIPAA-safe, healthcare-appropriate, ready for you to approve and post. That saves 3–5 hours per week for a busy practice.
Reviews directly influence your Google Maps ranking. But without rank tracking, you can't see whether all those new reviews are actually moving the needle. ReviewEngine includes daily local keyword rankings, 90-day trend graphs, and drop alerts — so you know if your investment is translating into visibility or if something needs attention.
Studies show 80%+ of callers who reach voicemail never call back. ReviewEngine's missed call auto-text sends an instant SMS to those callers with a booking link — recovering revenue that would otherwise be lost. Swell doesn't offer this, meaning you'd need a second tool (and budget) to plug that gap.
Swell's $199–$400+/mo pricing puts it at 2–4x ReviewEngine's starting price, but ReviewEngine includes AI responses, rank tracking, missed call auto-text, and competitor comparison that Swell doesn't offer. The only area where Swell has an edge is two-way messaging — and most practices already have a messaging solution.
If your only goal is sending review requests via text, Swell does that well. If you want a platform that also drafts your responses, tracks your rankings, recovers missed calls, and does it all for less per month — ReviewEngine is the clear choice.
Swell's pricing ranges from roughly $199–$400+/mo depending on plan and location count, typically requiring annual commitments. ReviewEngine starts at $99/mo on a month-to-month basis with no setup fees. For a practice that wants review management plus AI responses and rank tracking, ReviewEngine delivers more for less.
No. Swell focuses on review generation — sending requests and making it easy for patients to leave reviews. Once reviews come in, you respond manually. ReviewEngine includes AI-drafted review responses trained for healthcare on every plan, saving your team hours per week.
Swell includes two-way patient messaging via webchat and SMS — a communication layer beyond reviews. If your practice needs a unified inbox for patient conversations, Swell offers that. ReviewEngine is focused on reputation outcomes: review monitoring, AI responses, rank tracking, missed call recovery, and competitor analysis. Most practices already have messaging through their EHR or a separate tool.
ReviewEngine. Swell is healthcare-focused but primarily serves dental and general medical practices. ReviewEngine's AI is trained specifically for behavioral health, substance use treatment, and mental health — verticals where HIPAA-safe review responses are especially critical. The AI never confirms patient identity or treatment details in public-facing replies.
AI responses, rank tracking, missed call recovery — all included, all for less than Swell.
Starting at $99/mo • No contracts • No credit card to start • Live in 5 minutes
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